The Sadness about televison… and the people who find it irresistable

Watching television
Until last year, the Ugandan media landscape was gased with foreign programming in the form of soap operas, south African drama, you name it.

This had placed a ceiling on the growth of the local entertainment industry advertently or inadvertently and was evidenced by the relegation of the Ugandan local performing arts, like dramas and comedy shows to crumbling theatre stages and entertainment local bar revellers.

The average of say soap operas on one of the channels was 3 and all running concurrently in the same day. And this is only a conservative estimate.
Other stattions had even more.

The late nights would have their own set of shows.

Well, as you ought to be the know by now, their was a directive passed by the Uganda Communications commission requiring all media houses to air local indigenous content by upto 70% at a minimum of their content.

One could claim that this was NRM’s gift to the entertainment industry and particularly the performing arts, since they are the biggest beneficiaries of this policy decision.

The industry has largely grown out of it’s own effort without a lot of incentives from the government.

That’s besides the point.

When you look at the content and the class of viewers its intended for and looking at the general makeup of our population, you easily conclude most viewers shouldn’t be watching.

It’s fascinating how we prefer the likes of NTV, NBS, channels that are targeting the middle class to which most of the population doesn’t belong.

NTV was the most watched station followed by NBS and Bukedde in a survey carriedout last year. Should it assumed that most of their viewership is ‘middle class.’

There is a lot of tolerence for fantasy or wishful thinking by most. Television is unreal by it’s nature. It’s a fictional representation of events much like movies.

The recent 70% local content has only localise the fictionality much like the effect of dubbing of most movies. Suprisingly, local movies are also dubbed.

Sadly more and more people continue to endulge and even flirt with whatever fanatsies aired on televisons every hour of the day.

My lyrics of the week

Music

Viva La Vida – Coldplay

I used to rule the world
Seas would rise when I gave the word
Now in the morning I sleep alone
Sweep the streets I used to own

I used to roll the dice
Feel the fear in my enemy’s eyes
Listened as the crowd would sing
Now the old king is dead long live the king
One minute I held the key
Next the walls were closed on me
And I discovered that my castles stand
Upon pillars of salt and pillars of sand

I hear Jerusalem bells a-ringing
Roman cavalry choirs are singing
Be my mirror, my sword and shield
Missionaries in a foreign field
For some reason I can’t explain
Once you’d gone there was never
Never an honest word
And that was when I ruled the world

It was a wicked and wild wind
Blew down the doors to let me in
Shattered windows and the sound of
drums
People couldn’t believe what I’d become
Revolutionaries wait
For my head on a silver plate
Just a puppet on a lonely string
Oh who would ever want to be king?

I hear Jerusalem bells a-ringing
Roman cavalry choirs are singing
Be my mirror, my sword and shield
My missionaries in a foreign field
For some reason I can’t explain
I know St Peter won’t call my name
Never an honest word
But that was when I ruled the world

Hear Jerusalem bells a-ringing
Roman cavalry choirs are singing
Be my mirror, my sword and shield
My missionaries in a foreign field
For some reason I can’t explain
I know St Peter won’t call my name
Never an honest word
But that was when I ruled the world

#jdc_playlist

Music and it’s Effect on the Brain

The will of men at the behest
of a beat

Music on Guitar
FOR MANY centuries it has been a mystery as to why people respond the way they do to music. Little was known and more is yet to be unmasked. Human beings have flirted with different music styles and tastes over the ages, from the days of the Greeks to the Romans rigth to the present day.

Music has taken on different purposes and functions in many civilisations that have existed at different times in history. It has been a means of expression, depending on the nature of the event; to celebrate achievements, mourn a loss, and usher in a season.

Music has always had the ablility to induce reactions and responses in it’s listeners. This has been a subject of investigation by scientists for many years and has led to a multiplicity of breakthroughs.

However, it wasn’t until the invention of modern diagnostic tools like the MRI (magnetic resonance imaging) scanners with their ability to detect and monitor brain activity levels, that scientists could better understand the functioning of the brain and most importantly its vast cognitive abilities that make life’s experiences possible.

Modus Operandi
Music has been found to activate brain regions involved in movement, planning, attention and memory.

On Stage Performance

This and a host of other findings has helped to entrench music, and it’s use, the more in daily life as it’s effects are more understood and better techniques developed to induce these effects as when desired.

Music is used now more than ever in promotion of new products and services, boost retention of memory, manipulate emotions, and modify behaviour.

For instance, songs are used to enable children memorise and remember learned material better. Words woven together with a beat – songs, have been shown to receive better reception, retained longer and recalled faster than merely spoken words.

Music has been found to over-ride the brain’s protective-seiving mechanism for any incoming messages especially those channeled through the auditory senses. This renders the brain vulnerable to the waves of music that are directed at it as one listens to any piece of music.

It therefore shouldn’t come as a suprise for one to thump their feet or even dance at the sound of one’s favorite song.

Beats of manipulation
The ‘mode of operation’ of music per say isn’t a bad thing. It’s a fact that cannot be ignored. As a matter of fact it points to an attribute of sophistication locked up in nature, a good thing considering the many useful benefits of music.

The risk is, as is always the case and mind you the case now, that this knowledeg is used to propagate a misleading and counterproductive message that only serves the interesest of a select few foe example the promotion of violance in movies.

Any image or animation can be made appealing or ‘cool’ to an audience by the type of music played in the background. The message portrayed in that image or animation is more likely to be adopted or accepted with minimal resistance.

Conclusion
The ability of music to induce ‘desirable’ effects and responces in listeners is one of the beauties of not only music but nature as a whole. It makes life as it is known, possible. However, with this comes a susceptability to any message carried – good or bad – and nature has know this truth for centuries.

Humans have been merely riding on this attribute of nature. They have only come to understand this in the immediate past. More is yet to be unmasked.

Until such a time when a one significantly understands the known effects of listening to music, it’s proper and safe to take caution in all matters pertaining music and musicans as whole, be it secular or gospel, lest ones will be at the behest of a beat.